The right words can make the world seem brighter

by Anna Fozzard

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The COVID-19 pandemic is impacting all countries, industries and communities across the world.
During this uncertain time, we believe that good communication is even more important than ever. Clear communication between businesses, companies and customers, and within local communities, families, and social circles, will help us all get through these difficult weeks. At Stratton Craig, we love being part of the business community and want to make sure we’re helping other businesses to weather the COVID-19 storm. With a lot of negative – and quite frankly, scary – news reports and stories dominating the media, it can be hard to remain positive. We want to help change that. We will be using our social pages to add positivity to these conversations, particularly surrounding B2B industry news – using the hashtag #thebrightwordscan. We will aim to fill your feeds with reports of support efforts, ways to help local businesses, stories of bigger businesses helping those in need, and other slices of hope during these difficult times. We’re not diminishing the seriousness of this situation, but it’s important to remember it is not all negative. Crises can bring out the worst and the best in people. We’d like to focus on the best. Check out our Twitter and LinkedIn page to join us on this positive journey.
We hope you stay safe, supportive and supported.
The Stratton Craig Team
#thebrightwordscan

Anna is a versatile writer with over 10 years’ experience in marketing and communications. She joined Stratton Craig in 2016 and has written for clients across a range of sectors including financial services, legal, professional services retail and travel.

Specialising in content strategy, Anna leads many of our tone of voice and messaging projects. She runs workshops and training to help clients create distinctive brand language and weave personality through all communications.

Find out more about Anna here.

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